Persuasive Essay: Evaluating Ads

          "Lose yourself with the Samsung Wave Smartphone," consumers are attracted at their first look at the advertisement. This print ad introduces Samsung mobile phone. The ad uses bright color background that make the phone at the center stands out. The picture of a person's eye looking down at the phone attracts lot of people to read this ad. This ad is use to make the product be known to the people and to put it in the market to compete against other competitions. It was introduces to people who are interested in buying phones, and working adults who can afford, This ad has both positive and negative aspects, the positive aspects are repetition, composition, and association. While the negative aspects of omission and diversion.

          This ad shows many repetitions, which is a kind of positive persuasive technique. The name of the brand, "Samsung" is repeated for 6times. It is repeated for many times so that it would be recognized to people. "Samsung Wave Smartphone," the name of the phone is repeated for 2times. The name of the movie, "The hangover" is also repeated for 2times. The name of this movie is repeated, so that people will be interested in watching this movie on the phone. This advertisement is place at Samsung shop in different Malls and also on television.

          The advertiser has organizes the ad's composition well. It uses light blue colored background, with the picture of the mobile at the center of the page. The background color makes the mobile stand outs. As the reader turns the page, he could be attracted to the picture of a person's eye at the top of the page, looking down at the phone. The fonts are easy to read with different sizes. Important words or slogan are in big size, so people could see and recognize it easily. The brand name of the product is place at the bottom right of the page, where reader usually turns the page. As he flips to the next page, he would recognize the name.

          The ad also uses association, which shows the techniques that are use to convince people. Pathos, logos, and ethos are all presented in the ad. The picture of a person's eye gives different feelings to different people. The ad also tells the reader about the phone, it is written in small fonts for people who are interested. There is a picture of a part of a movie "The Hangover" which is put in the phone, to show that the phone can watch movie. "Lose yourself with Samsung Wave Smartphone," the slogan is print in big fonts under the picture of the mobile. Both slogan and transfer are use as a persuasive technique of this ad. The ad uses positive words, images, and ideas that are positive about the product.

          The ad also has the negative aspects which are omission and diversion. There is no price stated, so people don’t know how much it would be. The materials are not there and also no warranty. The ad uses pictures that drag people away from thinking about the negative point. Readers may have the negative point in mind, but as looking at the ad, he gets attracted to the picture and forgets what he thinks.

          This advertisement is not effective. There are lots of positive aspects, but it doesn't convince people. The ad doesn't show that the product is more special than other brand. The information needed is not there. To improve this ad, there should be more pictures about the phone, tell more about the functions, so people can have more idea about it. Put the prices so people can decide if they can afford. The ad should shows that this phone is better than other phone.